Cornwall Innovation Club: Market Research and Innovation

Market research is a powerful business tool, it can be used to both minimise risk and exploit new opportunities. When used correctly, market insights are fundamental for driving strategic decisions and unlocking sustainable business growth. It’s for this reason that ‘research and investigate’ is the first step in the ATI Innovation Process and it’s the first topic we’ll be covering at our 2019 Cornwall Innovation Club.

Join ATI and the Cornwall Chamber of Commerce for the Cornwall Innovation Club: Market Research and Innovation event. Featuring Robert Rush of PFA Research, we will discuss Market Research and the vital role it plays in supporting innovation, from establishing proof of market to audience testing.

Robert Rush – Managing Director at PFA Research

Robert is a highly experienced researcher and consultant with over 27 years’ experience working in market and social research and is a member of the Market Research Society (MMRS).  His work has covered the UK, Europe and North America, including local, national and European government contracts, as well as contracts for the private sector and community/voluntary sectors.

Here’s what he will be covering:

  • What is market research and why do we do it?
  • Evaluating the market opportunity
  • Insight-led development
  • Research for investment
  • Research across the business plan
    • Marketing research
    • Customer feedback
    • New product development
    • Evaluation
  • DIY research

A complimentary breakfast will be provided before we start the session and coffee/tea in the intervals.