Cornwall Innovation Club 2019:

The Power of Market Research & Innovation

The Cornwall Innovation Club is back for 2019 and will now facilitate bi-monthly networking breakfasts featuring inspirational guest speakers. These mornings are designed to inspire ideas and will also create the opportunity to mix with other influential business leaders – encouraging valuable partnership and collaboration between Cornish businesses.

Want to join the club? The Cornwall Innovation Club is run by ATI in partnership with the Cornwall Chamber of Commerce. Join us to find out more about our new membership package, which includes a number of club benefits; complimentary breakfasts, exclusive networking opportunities, 10% Cornwall Chamber discount and first release tickets to ATI’s ‘Innovation for Business… Making Change for Tomorrow’ event.

Covering a wide variety of innovation topics from a number of industry sectors, our first theme looks at ‘The Power of Market Research and Innovation’. Market research can be used to both minimise risk and exploit new opportunities. When used correctly, market insights are fundamental for driving strategic decisions and unlocking sustainable business growth.

Guest Speaker – Robert Rush – Managing Director at PFA Research

Robert is a highly experienced researcher and consultant with over 27 years’ experience working in market and social research and is a member of the Market Research Society (MMRS).  His work has covered the UK, Europe and North America, including local, national and European government contracts, as well as contracts for the private sector and community/voluntary sectors.

Here’s what he will be covering:

  • What is market research and why do we do it?
  • Evaluating the market opportunity
  • Insight-led development
  • Research for investment
  • Research across the business plan
    • Marketing research
    • Customer feedback
    • New product development
    • Evaluation
  • DIY research

A complimentary breakfast will be provided before we start the session and coffee/tea in the intervals.